Marketing

Program Outlines :

• Importance Of Marketing

• Scope Of Marketing

• Core Marketing Concept

• New Marketing Realities

• Market Place

• Market Management Task

• Developing Marketing Strategies and Plans

• Marketing and Customer Value

• Corporate and Division Strategic

• Business Unit Strategic Planning

• Marketing Plan

• Workshop

• case Study

• Presentation

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Program Duration : 5 Days ( 30 Hours )

Attendees : Max ( 15 People )

Program Outlines :

• Collecting Information and Forecasting Demand

• Components of a Modern Marketing

• Marketing Intelligence

• Analyzing the Macro environment

• The Marketing Research System

• Understanding Brain Science

• Measuring Marketing Productivity

• Case Study

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Program Duration : 3 Days ( 20 Hours )

Attendees : Max ( 15 People )

Program Outlines :

• Creating Long-term Loyalty Relationships

• Customer Databases and Database

• Analyzing Consumer Markets

• Key Psychological Processes

• The Buying Decision Process:

• Behavioral Decision Theory and Behavioral

• Analyzing Business Markets

• Participants in the Business Buying

• The Purchasing/Procurement

• Managing Business-to-Business Customer

• Identifying Market Segments and Targets

• Workshop

• Case Study

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Program Duration : 4 Days ( 24 Hours )

Attendees : Max ( 15 People )

Program Outlines :

• Product Characteristics and Classifications

• Product and Services Differentiation

• Packaging, Labeling, Warranties, and Guarantees

• The Nature of Services

• Achieving Excellence in Services Marketing

• Managing Product-Support Services

• Understanding Pricing

• Setting the Price

• Adapting the Price

• Initiating and Responding to Price Changes

• Case Study

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Program Duration : 2 Days ( 8 Hours )

Attendees : Max ( 15 People )

Program Outlines :

• Designing and Managing Integrated Marketing Channels

• Managing Retailing, Wholesaling, and Logistics

• Designing and Managing Integrated Marketing Communications

• Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

• Managing Personal Communications: Direct and Interactive Marketing,Word of Mouth, and Personal Selling

• Case Study & Workshop

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Program Duration : 3 Days ( 18 Hours )

Attendees : Max ( 15 People )

Program Outlines :

• Introducing New Market Offerings

• Tapping into Global Markets

• Managing a Holistic Marketing Organization for the Long Run

• Case Study & Workshop

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Program Duration : 3 Days ( 18 Hours )

Attendees : Max ( 15 People )

Program Outlines :

• Building Brand Equity

• Measuring Brand Equity

• Managing Brand Equity

• Devising a Branding Strategy

• Developing and Establishing a Brand

• Differentiation Strategies

• Positioning and Branding a Small

• Competitive Strategies for Market Leaders

• Other Competitive Strategies

• Product Life-Cycle Marketing

• Marketing in an Economic Downturn

• Workshop

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Program Duration : 3 Days ( 18 Hours )

Attendees : Max ( 15 People )